Looking for an amazing animated video for your company? Then
choosing the right animation studio is important. Your video is a
reflection of your brand. Well, a good production video plays a very essential
role when it comes to making a lasting impression on your potential
customers. Keeping this in mind, you must hire a studio that emphasises on
quality than other factors.
Any idea what’s the best way to evaluate quality of the
video? Ask the animation studio to show you a portfolio of all the videos
they’ve produced until now. It’s also important for you to evaluate whether
their work fits well with the needs of your brand.
Here are five things you need to take into consideration
when hiring an animation studio:
1.
Goals
You must prioritise on making the studio understand the
goals of your video and target audience as well. Here is some important
information that a professional animation studio will ask from its customers
for producing a great video:
Ø What
are the goals of the video?
Ø Who’s
the audience and what’s likely to motivate them?
Ø What
are the main messages you need to convey?
Ø How
will the video be seen? (Via web, sales meetings, events or all of these)
It’ll be better if you provide as much information as you
can to a reputable animation studio.
2. The Animation
Video must be distinct. Any video which isn’t understandable
is useless. And same is the thing with the overall design as well. Drawings
must be unique and pleasant to look at. In case of modern graphics, drawings
must be contemporary and stunning.
Since the video is used like a marketing tool, it’ll be
incorporated with your marketing campaign. You should stress on consistency
with the logo, brand or website of your company.
3. Testimonials
Testimonials truly an important role when it comes to
choosing the best animation studio. What feedback has been given by the
past clients? The feedback can be determined through ratings, reviews or
testimonials on the website.
When you double-check testimonials it gives you more
confidence regarding which company to hire and which to avoid. A professional animation
studio will provide you the required information you need.
4. Good Advice about the
Video Length
No doubt the attention span of the web audience is short.
Don’t you think leaving them want more will work in your favour? Of course, you
don’t want to bear the risk of audience clicking away. Well, a web video with a
duration of no longer than 3 minutes is recommended. In fact, shorter is good.
Have lots of content to include in the video? It’s better to
shorten your message rather than including it all in one video.
5. Getting the Best Bang
When you’re comparing estimates offered by professional animation
studios, it becomes important for you to compare apples to apples. All the
studios responsible for creating quality video must provide you an estimate
that’s based on the same information. In the end, you need to make sure you’re
getting the best bang for your buck.
Final Words
These are some important things that are a must consider
when hiring a professional animation studio.
Comments
Post a Comment